What would the perfect virtual concert look like? How can an artist communicate effectively, and the audience feel like they’re there? What if we together can create a new dimension to the concert experience?
Our collective virtual world should provide space for artists to realise unique creative concepts, an opportunity to market a new, immersive music product, and receive their fair share of the revenue.
This is what the team behind Live from The Other Room is working on.
Team
Since 2016, the German companies High Road Stories and RADAR Media have produced artistic, immersive VR applications involving volumetric video. The ADC award-winning 6DoF experience Fantaventura (2019), on the 30th anniversary of the legendary band Die Fantastischen Vier, was the starting point for the development of the concept of a holistic concert solution for the metaverse.
RADAR is a communication agency active in the national and international music industry since 1999.
From 2001 - 2010 the company acted as the commercial organizer of the MTV Campus Invasion, a live TV event with three national events a year in the German speaking countries. RADAR continues to support all major and the most significant indie labels in the release, marketing and promotion of their artists. Its own radio department places new titles in the national radio landscape.
The company manages PR for several festivals (including Parookaville, 1LiveKrone). Since 2008 Radar produces the annual Zeltfestival Ruhr, a 17-day boutique festival for music, art and culture with around 160,000 visitors.
Over the years, the agency has developed numerous brand partnership campaigns, connecting artists and brands (among others BMW, Toyota, Spotify, SEAT, Nintendo, Ubisoft, and Nokia).
RADAR has a long-established network of partners in the music industry, artists, brands and their lead agencies.
High Road Stories is a Berlin-based creative studio for immersive experiences in the world of arts and culture. The studio creates innovative, high quality projects and manages productions in collaboration with an international network of talented artists.
The studio was founded in 2018 by director/writer Harmke Heezen and creative technologist Mike Robbins, who have many years of experience in award-winning digital and audiovisual documentary work.
Exhibition venues worldwide include the Alte Nationalgalerie in Berlin, the National Palace Museum in Taiwan, the Israel Museum in Jerusalem, the Stadtpalais in Stuttgart, and the Munch Centre in Norway, and international film festivals like CPH:DOX, IDFA, and the BFI London Film Festival.